Mobile Learning in China: Growth and Prosperity in the Industry

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E-learning first emerged in the 1980s and since then, the world saw nothing of it but continuous advancement. As mentioned by Codigo, The growth of industries surrounding the creation of digital learning and virtual classrooms haven’t slowed down. China, in particular, has been investing in such industries for the digitalization of its education system.

The goal of the Government of the People’s Republic of China is to have K-12 students all over the country online. This feat isn’t impossible to achieve because of the ever-expanding industry of mobile learning technology. The app development community is becoming even more vibrant.

What is mobile learning?

Mobile learning or m-learning is a form of e-learning wherein the dissemination of knowledge and information to students is done through portable or mobile devices. Over the years, more and more educational apps and online portals are configured into formats that make them accessible using smartphones and tablets.

The prosperous mobile education industry in China

Since 2012, China has been the world’s frontrunner in the consumption of mobile learning apps and services. The country is known for highly valuing education so it’s no surprise they want it to adapt to current technology and inspire the creation of new ones. The revenue of China’s mobile learning industry five years ago is projected to increase by 200% this year.

The competition is getting hotter between major players in the mobile learning market. Pioneering internet companies Alibaba and Daisu are going head to head with newer providers of mobile products like Sohu and SinaWeibo, and they are competing with providers of mobile online education.

Although China’s vision for its education creates great demand and profit for the mobile learning industry, survival will still be challenging for these companies.

The app development community have been keeping themselves busy creating in-demand educational apps. The ones that consumers acquire the most are those dedicated to learning the English language and early childhood education.

Mobile Learning through WeChat?

Mobile learning through social media can be the next big thing. The multimedia messenger WeChat created by one of China’s tech giants, Tencent, is already in the game. Some language and tutoring schools, like Miracle Mandarin, EasyMandarin, and Xueda Education, have been delivering their lessons to their students through WeChat.

Studies show that mobile learning through WeChat has a positive impact on language learners. The students use the app to take their courses and receive and submit their assignments.

The data gathered shows improvement in the students’ linguistic abilities and expressions. According to the students, WeChat provided a more interactive experience between them and native language speakers which made learning more efficient and easier to apply in real life.

Analysis of China’s ICT Market

China is one of the countries with the biggest ICT market in the world. Its estimated compound annual growth rate for this year is 8.6%; that’s 3% higher than what’s projected for the global ICT market.

Aside from e-learning, China’s ICT markets have mobile applications, healthcare, digital finances, and e-government segments, making it beam with demands and opportunities. International companies are looking at expanding to China.

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